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TitleSearch Engine War (view sites with similar title)
Category: Computers / Internet / Web Design and Development / Promotion / Weblogs
Description News direct from the frontline of search engine marketing
Keywordsguava, search engine marketing, organic search, search engine optimisation, pay-per-click, advertising, neutralize, seo, search engine optimization, ppc, google, search engines, yahoo, msn, internet, web 2.0, social media, blogs, advertising, uk
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Twitter @GuavaUK

Search - Site Review: Search Engine War - Search engine marketing commentary from Cornwall.

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Search Engine War. Search Engine War Blog. Keyphrase Rich Domain Strategy vs Brand.Do you buy a domain name which includes your keywords as a strategy to rank high for that keyphrase in search engines?  The following video featuring Matt Cutts sheds some light on the question answering “How would you explain ‘The Power of Keyword Domains’ to someone looking to take a decision of what kind of domain to go for? ”
The main point we can take from this video is that the domain name you choose doesn't necessarily need to contain the keywords you wish to rank high for in search engines. Just look at examples like Techcrunch, Facebook and Wired to know this is correct.
But having said that, you will see examples all over the web which back up the keyphrase domain ranking theory. Here are just a few examples we spotted today: 
Cheap rank 1st in Bar rank 1st in
Leather rank 1st in ...

Popularity Rank of
Alexa Rank Alexa Rank Date
809648 2013-04-15
765798 2013-04-01
853197 2013-03-15
308793 2011-12-06
735953 2011-08-13
204382 2010-06-10
256936 2009-05-28
185485 2008-12-23

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Domain extension: .uk (list top sites in United Kingdom)

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